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See what the numbers mean for your next decision.

Understand the local economy, explore jobs and training, and see who may face barriers to opportunity. Start with a question, then check the evidence behind the answer.

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A starting draft from this published profile, not an approved board position or a new evidence review. Check the dates and linked sources before sharing.

Decision tool

Where could a sector partnership add value?

Compare partnership opportunity, organizing readiness, worker value, host fit and practical next moves across California labor markets.

Data / California labor markets

California labor markets, explained.

Workforce Wonkery combines official labor data, demographics, cost of living, industries, occupations, and current local signals into a readable story about how each market actually works.

Data v1 · stablePublication audit passed: September 21, 2026Maintenance: quarterly signal scan · annual structural auditMethodology →Report an issue →
25 current California labor-market profiles
← Change marketCalifornia Labor Market Profile
The Story
Bakersfield-Delano MSA

Bakersfield-Delano has a lot of work tied to farming and production, but too many people are still looking for jobs.

Start with the basics. The population is up 2.0% from the 2020 estimates base, but unemployment was 8.4% in August 2026. Median rent is $1,300, and 56.5% of renters spend at least 30% of their income on housing.

Agriculture and food production account for about 50,823 jobs, or 14.6% of the jobs counted in the local data. That work is about 6.8 times as concentrated here as it is statewide. Education adds about 39,037 jobs, and health care is another major part of the economy.

Recent hospital job cuts show that even large local industries can shift quickly. The bigger opportunity is to help more workers move into technical, production, maintenance, and higher-skill jobs connected to the industries Bakersfield already has.

The big question: How can the region turn a large supply of workers into clearer paths to stable, better-paying jobs?

Population change+2.0%2020 estimates base to 2025
Unemployment8.4%August 2026 · California 5.4%
Age 65+11.9%share of residents
Median rent$1,3002020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Agriculture & value-added food production

50,823covered jobs 14.6%job share 6.78×location quotient -12.0%1-year change $40,364average annual pay
Additional industry lens

Educational Services

39,037covered jobs 11.2%job share 1.30×location quotient +5.2%1-year change $63,356average annual pay
Additional industry lens

Health Care and Social Assistance

53,474covered jobs 15.4%job share 0.88×location quotient +6.9%1-year change $57,221average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population927,068
Working age 25–6449.8%
Bachelor degree+18.8%
Foreign born20.2%
Language other than English45.7%
With a disability12.4%
Race and Hispanic originHispanic or Latino 58.3%White, non-Hispanic 27.9%Asian alone 6.7%Black alone 6.6%Two or more races 6.1%American Indian / Alaska Native alone 5.8%Native Hawaiian / Pacific Islander alone 0.3%Census county composition shown while the direct MSA ACS row loads.
Median household income$70,210
Below poverty level19.1%
Rent-burdened households56.5%
Average commute24.4 min
Living-wage benchmark$24.07/hour1 adult · 0 children · Bakersfield-Delano MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jul. 9, 2026

Kern County hospitals announce nearly 80 job reductions

Source ↗
Mar. 7, 2025

A new Mojave steel mill is creating a large advanced-manufacturing pipeline

Source ↗
Jun. 18, 2026

Ross plans a major Bakersfield distribution and processing expansion

Source ↗
Jan. 20, 2026

Hard Rock Tejon has become a 1,100-worker hospitality anchor south of Bakersfield

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Chico MSA

Chico has a strong education base. The bigger question is how much of the talent built here stays here.

Chico is growing more slowly than many places. The population is down 1.1% from the 2020 estimates base, 18.4% of residents are 65 or older, and unemployment was 6.2% in August 2026. Median rent is $1,414, and 60.0% of renters spend at least 30% of their income on housing.

Education and workforce training account for about 9,785 jobs, or 12.5% of the jobs counted in the local data. Health care is even larger, with about 19,142 jobs. Public-sector work is another important part of the local economy.

Butte County is also cutting 76.5 positions. That matters because public services are both employers and part of the support system people use when they lose work or need help getting back on their feet.

The big question: Can Chico turn its education strength into enough local opportunity that more people can build careers without leaving the area?

Population change-1.1%2020 estimates base to 2025
Unemployment6.2%August 2026 · California 5.4%
Age 65+18.4%share of residents
Median rent$1,4142020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Education & workforce training

9,785covered jobs 12.5%job share 1.44×location quotient +5.3%1-year change $63,084average annual pay
Additional industry lens

Health Care and Social Assistance

19,142covered jobs 24.4%job share 1.38×location quotient -1.5%1-year change $61,151average annual pay
Additional industry lens

Public Administration

4,368covered jobs 5.6%job share 1.12×location quotient +1.5%1-year change $80,311average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population209,211
Working age 25–6446.5%
Bachelor degree+31.9%
Foreign born8.6%
Language other than English16.6%
With a disability16.3%
Race and Hispanic originWhite, non-Hispanic 63.2%Hispanic or Latino 21.8%Two or more races 8.0%Asian alone 6.1%American Indian / Alaska Native alone 3.4%Black alone 2.4%Native Hawaiian / Pacific Islander alone 0.4%Census county composition shown while the direct MSA ACS row loads.
Median household income$67,928
Below poverty level19.2%
Rent-burdened households60.0%
Average commute21.0 min
Living-wage benchmark$24.06/hour1 adult · 0 children · Chico MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

FY 2026-27

Butte County budget reduces 76.5 positions

Source ↗
2026

Enloe Health is expanding a major specialty-care facility

Source ↗
Apr. 1, 2026

Chico Jet Center becomes a Defense Logistics Agency into-plane fueling provider

Source ↗
Jun. 8, 2026

Butte County has expanded outpatient behavioral-health capacity in Chico

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
El Centro MSA

El Centro has very high unemployment at the same time that major new investment is arriving.

The contrast is hard to miss. The population is up 0.9% from the 2020 estimates base, but unemployment was 21.9% in August 2026. A single adult needs about $22.37 an hour to cover basic costs, according to MIT.

Geothermal energy and lithium already account for about 1,891 jobs, or 2.8% of the jobs counted locally. That work is more than four times as concentrated here as it is statewide. Health care adds about 13,750 jobs, and government is another important employer.

Imperial County is trying to connect new lithium investment to local hiring and apprenticeships. That could matter a great deal if the new projects lead to steady hiring rather than short bursts of construction or jobs filled mostly from outside the region.

The big question: Will local residents be able to reach the new technical jobs as Lithium Valley grows?

Population change+0.9%2020 estimates base to 2025
Unemployment21.9%August 2026 · California 5.4%
Age 65+13.7%share of residents
Median rent$1,0562020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Geothermal energy & lithium

1,891covered jobs 2.8%job share 4.22×location quotient +2.9%1-year change $115,028average annual pay
Additional industry lens

Health Care and Social Assistance

13,750covered jobs 20.2%job share 1.15×location quotient +5.9%1-year change $38,856average annual pay
Additional industry lens

Public Administration

8,746covered jobs 12.9%job share 2.59×location quotient +0.9%1-year change $85,677average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population181,411
Working age 25–6448.1%
Bachelor degree+16.1%
Foreign born31.6%
Language other than English75.3%
With a disability14.8%
Race and Hispanic originHispanic or Latino 86.8%White, non-Hispanic 8.2%American Indian / Alaska Native alone 7.0%Two or more races 4.0%Black alone 3.6%Asian alone 2.9%Native Hawaiian / Pacific Islander alone 0.3%Census county composition shown while the direct MSA ACS row loads.
Median household income$57,681
Below poverty level19.5%
Rent-burdened households53.0%
Average commute22.1 min
Living-wage benchmark$22.37/hour1 adult · 0 children · El Centro MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Aug. 2026

Imperial County links lithium investment to local hiring and apprenticeship

Source ↗
Aug. 9, 2026

Imperial Valley College is scaling lithium training as jobs arrive more slowly than expected

Source ↗
Jun. 18, 2026

A planned silicon-ingot plant would bring solar-supply-chain manufacturing to Calipatria

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Fresno MSA
Current OMB geography · Fresno County + Madera County

Fresno’s labor market spans two counties with different strengths: Fresno and Madera.

The current Fresno metro includes both Fresno and Madera counties. Together they had about 1.20 million residents in 2025, up roughly 3.3% from their combined 2020 estimate bases. In August 2026, unemployment was 7.8% in Fresno County and 7.4% in Madera County.

The two counties bring different strengths. Fresno remains heavily shaped by agriculture and food production. Madera adds a smaller but important mix of health care, public-sector work, tourism, and other industries. Where one combined metro number is not available, this page shows the two counties separately rather than pretending one county represents the whole market.

Recent events show both sides of the economy. Fresno-area employers announced broad layoffs in the first half of 2026, while Madera County is also seeing a major hiring wave tied to the North Fork Mono Casino.

The big question: Can workers move easily enough between the industries, places, and skill levels that make up this larger labor market?

2025 population1.20MFresno + Madera counties
Unemployment7.8% / 7.4%Fresno / Madera · August 2026
Counties2current Fresno MSA
Median household income$74,9832024 ACS 1-year · MSA
Sources: California EDD · U.S. Census Bureau · BLS QCEW · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

The current MSA spans Fresno and Madera counties. These cards use the strongest component-county QCEW evidence already published on Workforce Wonkery, with the geography stated in the card.

Fresno County lens

Agriculture, food production & agtech

40,282covered jobs 9.4%job share 4.35×location quotient -4.1%1-year change $43,623average annual pay
Fresno County lens

Educational Services

47,035covered jobs 11.0%job share 1.27×location quotient +6.9%1-year change $64,612average annual pay
Madera County lens

Health care & hospital recovery

10,400covered jobs 17.9%job share 1.02×location quotient +10.5%1-year change $70,135average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population1,203,383
Median age34.1
Bachelor degree+23.6%
Foreign born21.4%
Language other than English45.3%
Households379,101
Race and Hispanic originHispanic or Latino 55.7%White, non-Hispanic 24.5%Asian alone 13.4%Black alone 6.0%Two or more races 6.0%American Indian / Alaska Native alone 5.8%Native Hawaiian / Pacific Islander alone 0.3%Fresno County composition is the static fallback while the direct Fresno MSA ACS row loads; the live MSA row replaces it when available.
Median household income$74,983
Below poverty level18.2%
Median home value$416,200
Average commute24.7 min
Living-wage benchmark$25.33/hour1 adult · 0 children · Fresno MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau ACS 2024 1-Year for Fresno MSA. The 2025 population figure combines the Census V2025 component-county estimates for Fresno and Madera counties.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jun. 9, 2026

Fresno-area employers announced more than 1,200 layoffs in the first half of 2026

Source ↗
Feb. 26, 2026

Madera workforce system responds to multiple employer closures

Source ↗
Jun. 2026

North Fork Mono Casino is recruiting for more than 1,500 positions

Source ↗
Jun. 15, 2026

Valley Children's is adding a 73,000-square-foot outpatient pavilion in Madera

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Hanford-Corcoran MSA

Hanford-Corcoran depends more on public institutions than the size of its private economy might suggest.

The population is up 1.2% from the 2020 estimates base, and unemployment was 8.5% in August 2026. A single adult needs about $24.16 an hour to cover basic costs, according to MIT.

Public service, defense, and other institutions account for about 6,524 jobs, or 12.5% of the jobs counted locally. That work is about 2.5 times as concentrated here as it is statewide. Health care adds about 9,929 jobs, with education also playing a large role.

The planned Leprino Foods closure removes hundreds of jobs from a county where food production is a major part of the economy. That makes it especially important to help workers carry their production and industrial skills into other employers.

The big question: How can more residents reach the credentials, clearances, and technical skills needed for the stable jobs already rooted here?

Population change+1.2%2020 estimates base to 2025
Unemployment8.5%August 2026 · California 5.4%
Age 65+10.8%share of residents
Median rent$1,3312020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Public service, defense & institutions

6,524covered jobs 12.5%job share 2.52×location quotient -3.0%1-year change $70,491average annual pay
Additional industry lens

Health Care and Social Assistance

9,929covered jobs 19.1%job share 1.08×location quotient +3.8%1-year change $54,031average annual pay
Additional industry lens

Educational Services

4,842covered jobs 9.3%job share 1.07×location quotient +3.3%1-year change $66,020average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population154,327
Working age 25–6452.1%
Bachelor degree+13.6%
Foreign born19.2%
Language other than English41.9%
With a disability12.8%
Race and Hispanic originHispanic or Latino 60.2%White, non-Hispanic 26.3%Black alone 7.2%American Indian / Alaska Native alone 6.6%Two or more races 6.2%Asian alone 5.0%Native Hawaiian / Pacific Islander alone 0.5%Census county composition shown while the direct MSA ACS row loads.
Median household income$70,995
Below poverty level16.0%
Rent-burdened households48.7%
Average commute23.0 min
Living-wage benchmark$24.16/hour1 adult · 0 children · Hanford-Corcoran MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jun. 9, 2026

Leprino Foods closure removes hundreds of Kings County jobs

Source ↗
Aug. 14, 2026

Hanford is one of two potential sites for high-speed rail's heavy maintenance facility

Source ↗
May 2026

Adventist Health is expanding robotic surgery capacity in Hanford

Source ↗
FY 2026

NAS Lemoore is adding strike-fighter training and F-35 maintenance infrastructure

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Los Angeles-Long Beach-Anaheim MSA

Los Angeles-Long Beach-Anaheim is one labor market made up of several very different local economies.

The metro has lost 2.7% of its population from the 2020 estimates base, while unemployment was 4.8% in August 2026. Median rent is $2,063, and 57.5% of renters spend at least 30% of their income on housing.

Health care and the care economy account for about 1.17 million jobs, or 18.9% of the jobs counted in the regional data. Wholesale trade adds about 260,489 jobs, while information, entertainment, logistics, and many other industries create very different job markets across the two counties.

Entertainment consolidation is putting thousands of Los Angeles-area jobs under scrutiny. The effects can spread beyond studios to vendors, small businesses, freelancers, and other workers tied to production.

The big question: How can a region this large make it easier for workers to see which career paths are growing and actually reach them?

Population change-2.7%2020 estimates base to 2025
Unemployment4.8%August 2026 · California 5.4%
Age 65+15.4%share of residents
Median rent$2,0632020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Health care & the care economy

1,170,626covered jobs 18.9%job share 1.07×location quotient +4.9%1-year change $63,085average annual pay
Additional industry lens

Wholesale Trade

260,489covered jobs 4.2%job share 1.20×location quotient -3.5%1-year change $96,128average annual pay
Additional industry lens

Information

197,284covered jobs 3.2%job share 1.08×location quotient -7.3%1-year change $185,883average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population12,844,441
Working age 25–6455.0%
Bachelor degree+37.9%
Foreign born32.7%
Language other than English53.0%
With a disability10.9%
Race and Hispanic originClosest available Census detail is shown by component county for this multi-county MSA. The county values are not averaged into a synthetic MSA estimate. Hispanic or Latino may be of any race.
Los Angeles CountyHispanic or Latino 49.3%White, non-Hispanic 24.6%Asian alone 16.6%Black alone 8.9%Two or more races 5.8%American Indian / Alaska Native alone 5.2%Native Hawaiian / Pacific Islander alone 0.4%
Orange CountyWhite, non-Hispanic 35.5%Hispanic or Latino 34.5%Asian alone 25.0%Two or more races 6.0%American Indian / Alaska Native alone 3.2%Black alone 2.4%Native Hawaiian / Pacific Islander alone 0.4%
Median household income$95,958
Below poverty level12.7%
Rent-burdened households57.5%
Average commute29.5 min
Living-wage benchmark$30.79/hour1 adult · 0 children · Los Angeles-Long Beach-Anaheim MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jun. 18, 2026

Entertainment consolidation puts thousands of Los Angeles-area positions under scrutiny

Source ↗
Mar. 4, 2026

Varda Space Industries is scaling spacecraft manufacturing in a 205,000-square-foot El Segundo plant

Source ↗
Jan. 26, 2026

Anduril plans a major Southern California expansion

Source ↗
May 6, 2026

Harbinger Motors plans 343 jobs in Garden Grove and Cypress battery manufacturing

Source ↗
Sep. 1, 2026

LA County is investing $1.269 million to expand an aerospace and advanced-manufacturing training pathway

Source ↗
Sep. 3, 2026

24 Hour Home Care is laying off 738 employees in El Segundo

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Merced MSA

Merced has high unemployment, but UC Merced gives the region a powerful source of growth.

The population is up 5.2% from the 2020 estimates base, while unemployment was 8.9% in August 2026. A single adult needs about $24.36 an hour to cover basic costs, according to MIT.

Higher education and university-related activity account for about 13,726 jobs, or 16.0% of the jobs counted locally. Health care adds about 12,846 jobs, and government is another important employer.

UC Merced has reached record enrollment and is expanding its physical footprint. That growth can support construction, health-care training, housing demand, research, and a larger pool of skilled workers.

The big question: Can university growth create more opportunity for residents who may never work on campus but can benefit from the businesses and jobs growing around it?

Population change+5.2%2020 estimates base to 2025
Unemployment8.9%August 2026 · California 5.4%
Age 65+11.7%share of residents
Median rent$1,3432020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Higher education & university growth

13,726covered jobs 16.0%job share 1.85×location quotient +3.5%1-year change $72,098average annual pay
Additional industry lens

Health Care and Social Assistance

12,846covered jobs 15.0%job share 0.85×location quotient +8.4%1-year change $52,009average annual pay
Additional industry lens

Public Administration

4,519covered jobs 5.3%job share 1.06×location quotient +1.8%1-year change $77,332average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population297,260
Working age 25–6448.4%
Bachelor degree+15.3%
Foreign born25.6%
Language other than English52.7%
With a disability12.5%
Race and Hispanic originHispanic or Latino 64.9%White, non-Hispanic 21.6%Asian alone 8.8%American Indian / Alaska Native alone 6.6%Two or more races 6.2%Black alone 4.3%Native Hawaiian / Pacific Islander alone 0.5%Census county composition shown while the direct MSA ACS row loads.
Median household income$65,510
Below poverty level19.1%
Rent-burdened households51.9%
Average commute31.3 min
Living-wage benchmark$24.36/hour1 adult · 0 children · Merced MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Aug. 26, 2026

UC Merced reaches record enrollment and expands its physical footprint

Source ↗
2026

UC Merced growth is occurring alongside tighter university staffing

Source ↗
Jun. 25, 2026

High-speed rail moves into procurement for the Merced-to-Madera extension

Source ↗
Sep. 15, 2026

Gemperle Family Farms is adding a 162,000-square-foot manure-processing facility in Merced County

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Modesto MSA

Modesto has plenty of people looking for work, but employers can still struggle to find people with the right skills.

The population is up 0.8% from the 2020 estimates base, and unemployment was 7.0% in August 2026. A single adult needs about $25.20 an hour to cover basic costs, according to MIT.

Health care and specialty care account for about 39,556 jobs, or 19.8% of the jobs counted locally. Education adds about 22,959 jobs, with restaurants, hotels, and other service industries also employing many people.

Stanislaus County has proposed trimming 143 positions. Even when many of those positions are vacant, the change can reduce future hiring and points to tighter public budgets.

The big question: How can more workers get the training and experience needed for the jobs that employers have the hardest time filling?

Population change+0.8%2020 estimates base to 2025
Unemployment7.0%August 2026 · California 5.4%
Age 65+13.8%share of residents
Median rent$1,6232020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Health care & specialty care

39,556covered jobs 19.8%job share 1.13×location quotient +3.1%1-year change $78,305average annual pay
Additional industry lens

Educational Services

22,959covered jobs 11.5%job share 1.33×location quotient +1.5%1-year change $62,852average annual pay
Additional industry lens

Accommodation and Food Services

17,858covered jobs 9.0%job share 0.97×location quotient -4.5%1-year change $28,362average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population557,719
Working age 25–6450.1%
Bachelor degree+19.7%
Foreign born21.0%
Language other than English43.0%
With a disability12.6%
Race and Hispanic originHispanic or Latino 52.1%White, non-Hispanic 33.5%Asian alone 8.0%Two or more races 7.3%American Indian / Alaska Native alone 5.1%Black alone 4.0%Native Hawaiian / Pacific Islander alone 1.1%Census county composition shown while the direct MSA ACS row loads.
Median household income$81,468
Below poverty level13.5%
Rent-burdened households54.1%
Average commute30.8 min
Living-wage benchmark$25.20/hour1 adult · 0 children · Modesto MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

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Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Mar. 16, 2026

Stanislaus County proposes trimming 143 allocated positions

Source ↗
Aug. 26, 2026

Modesto is building a bioeconomy innovation campus

Source ↗
Jan. 16, 2026

Del Monte closure removes a major food-processing employer from Modesto

Source ↗
Jun. 25, 2026

Mango Materials is bringing biomanufacturing jobs to Stanislaus County

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Napa MSA

Napa has a world-famous economy, but the people who make it work still have to be able to afford to live nearby.

The population is down 3.7% from the 2020 estimates base, and 21.1% of residents are 65 or older. Unemployment was 4.3% in August 2026. Median rent is $2,237, and 54.8% of renters spend at least 30% of their income on housing.

Wine and vineyard work account for about 5,738 jobs, or 7.3% of the jobs counted locally. That work is about 3.4 times as concentrated here as it is statewide. Health care is even larger, with about 12,575 jobs.

Gallo is closing a Napa Valley production facility. That is a direct reminder that even a strong global brand does not protect every local job from changing demand and industry consolidation.

The big question: Can Napa keep the workers its economy depends on when housing, transportation, seasonality, and wages all shape whether a job is realistic?

Population change-3.7%2020 estimates base to 2025
Unemployment4.3%August 2026 · California 5.4%
Age 65+21.1%share of residents
Median rent$2,2372020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Wine & vineyard economy

5,738covered jobs 7.3%job share 3.36×location quotient -8.1%1-year change $57,332average annual pay
Additional industry lens

Health Care and Social Assistance

12,575covered jobs 15.9%job share 0.90×location quotient +3.4%1-year change $76,770average annual pay
Additional industry lens

Public Administration

3,510covered jobs 4.4%job share 0.89×location quotient +4.7%1-year change $108,761average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population132,949
Working age 25–6451.2%
Bachelor degree+39.8%
Foreign born22.2%
Language other than English34.2%
With a disability12.8%
Race and Hispanic originWhite, non-Hispanic 47.7%Hispanic or Latino 37.4%Asian alone 9.6%Two or more races 6.1%American Indian / Alaska Native alone 3.7%Black alone 2.7%Native Hawaiian / Pacific Islander alone 0.4%Census county composition shown while the direct MSA ACS row loads.
Median household income$111,471
Below poverty level8.5%
Rent-burdened households54.8%
Average commute24.9 min
Living-wage benchmark$31.44/hour1 adult · 0 children · Napa MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

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Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Feb. 2026
Apr. 28, 2026

Napa County approves a 79-room Inn at the Abbey near St. Helena

Source ↗

Gallo is closing a Napa Valley production facility

Source ↗
2026

Queen of the Valley could shift to NorthBay Health

Source ↗
Jul. 13, 2026

Beaulieu Vineyard reopens its historic Rutherford winery as a new hospitality center

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Oxnard-Thousand Oaks-Ventura MSA

Ventura County is a high-cost coastal economy that still depends heavily on farms, fields, and the people who work them.

The population is down 1.6% from the 2020 estimates base, and unemployment was 5.0% in August 2026. A single adult needs about $31.41 an hour to cover basic costs, according to MIT.

Agriculture and specialty crops account for about 23,804 jobs, or 7.1% of the jobs counted locally. That work is about 3.3 times as concentrated here as it is statewide. Health care is much larger, with about 56,817 jobs.

Ventura County is also seeing a softer labor force and weaker port activity. Those changes can affect hiring, logistics, trade, vehicle distribution, and the many businesses connected to them.

The big question: Can technology and higher-value production improve the quality of farm-related work without making those jobs harder for current workers to reach?

Population change-1.6%2020 estimates base to 2025
Unemployment5.0%August 2026 · California 5.4%
Age 65+17.4%share of residents
Median rent$2,3172020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Agriculture & specialty crops

23,804covered jobs 7.1%job share 3.28×location quotient -3.2%1-year change $43,823average annual pay
Additional industry lens

Health Care and Social Assistance

56,817covered jobs 16.9%job share 0.96×location quotient +6.4%1-year change $60,438average annual pay
Additional industry lens

Finance and Insurance

10,070covered jobs 3.0%job share 1.11×location quotient -2.3%1-year change $138,594average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population830,851
Working age 25–6451.9%
Bachelor degree+36.1%
Foreign born22.2%
Language other than English38.4%
With a disability11.7%
Race and Hispanic originHispanic or Latino 45.6%White, non-Hispanic 40.6%Asian alone 9.1%Two or more races 6.3%American Indian / Alaska Native alone 4.3%Black alone 2.6%Native Hawaiian / Pacific Islander alone 0.3%Census county composition shown while the direct MSA ACS row loads.
Median household income$109,797
Below poverty level9.3%
Rent-burdened households58.8%
Average commute25.6 min
Living-wage benchmark$31.41/hour1 adult · 0 children · Oxnard-Thousand Oaks-Ventura MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

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Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Sep. 2026
Aug. 2026

Haas is moving 73 Oxnard manufacturing positions to its Nevada complex

Source ↗

Ventura County's labor force and port activity are both softer

Source ↗
2026

Port Hueneme pairs infrastructure investment with workforce planning

Source ↗
Oct. 2025

Amgen is building a $600 million science and innovation center in Thousand Oaks

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Redding MSA

Redding is a health-care center for a much larger area than the city itself.

The population is down 0.4% from the 2020 estimates base, and 21.5% of residents are 65 or older. Unemployment was 5.3% in August 2026. Median rent is $1,317, and 53.4% of renters spend at least 30% of their income on housing.

Health care and regional medical services account for about 17,636 jobs, or 24.6% of the jobs counted locally. That is nearly one in four jobs in the data. Government adds about 5,842 jobs, and utilities are another important part of the economy.

Shasta employers and job seekers are being pulled into a regional fall hiring push. In a smaller labor market, strong connections between employers and workers can make a noticeable difference.

The big question: Can Redding build enough local talent to serve a health-care market that reaches far beyond the local population?

Population change-0.4%2020 estimates base to 2025
Unemployment5.3%August 2026 · California 5.4%
Age 65+21.5%share of residents
Median rent$1,3172020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Health care & regional medical services

17,636covered jobs 24.6%job share 1.40×location quotient +5.6%1-year change $60,249average annual pay
Additional industry lens

Public Administration

5,842covered jobs 8.2%job share 1.64×location quotient -2.1%1-year change $91,881average annual pay
Additional industry lens

Utilities

741covered jobs 1.0%job share 1.57×location quotient +8.8%1-year change $143,232average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population181,648
Working age 25–6449.6%
Bachelor degree+23.8%
Foreign born5.0%
Language other than English7.8%
With a disability18.1%
Race and Hispanic originWhite, non-Hispanic 73.1%Hispanic or Latino 13.4%Two or more races 7.6%Asian alone 4.2%American Indian / Alaska Native alone 3.5%Black alone 1.4%Native Hawaiian / Pacific Islander alone 0.3%Census county composition shown while the direct MSA ACS row loads.
Median household income$72,636
Below poverty level13.3%
Rent-burdened households53.4%
Average commute19.8 min
Living-wage benchmark$24.54/hour1 adult · 0 children · Redding MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

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Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Sep. 18, 2026

Shasta employers and job seekers are being pulled into a regional fall hiring push

Source ↗
Sep. 9, 2026

Amazon and a $7.9 million infrastructure grant are adding momentum at Stillwater Business Park

Source ↗
Sep. 1, 2026

A $70 million regional cancer center has opened in Redding

Source ↗
May 6, 2026

AB Medical is expanding medical-device manufacturing in Redding and Santa Clara

Source ↗
Sep. 18, 2026

Redding reports 93 vacancies and a 223-day average recruitment time under its citywide hiring freeze

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Riverside-San Bernardino-Ontario MSA

The Inland Empire is known for moving goods, but health care is becoming just as important to its growth story.

The population is up 3.6% from the 2020 estimates base, and unemployment was 5.9% in August 2026. Median rent is $1,846, and 59.0% of renters spend at least 30% of their income on housing.

Health care and care work account for about 304,635 jobs, or 18.0% of the jobs counted in the regional data. Construction adds about 110,059 jobs, while education is another major employer.

Recent job growth is unusually concentrated in health care. That creates opportunity, but it also means the region needs enough nurses, technicians, aides, and other workers to keep up as the population grows.

The big question: Can the region turn population growth into careers with room to advance, rather than simply adding more jobs at the bottom of the ladder?

Population change+3.6%2020 estimates base to 2025
Unemployment5.9%August 2026 · California 5.4%
Age 65+14.1%share of residents
Median rent$1,8462020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Health care & the care economy

304,635covered jobs 18.0%job share 1.02×location quotient +7.1%1-year change $59,392average annual pay
Additional industry lens

Construction

110,059covered jobs 6.5%job share 1.31×location quotient -4.7%1-year change $79,970average annual pay
Additional industry lens

Educational Services

158,411covered jobs 9.3%job share 1.08×location quotient +3.2%1-year change $71,885average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population4,769,007
Working age 25–6451.5%
Bachelor degree+24.5%
Foreign born21.8%
Language other than English43.3%
With a disability12.2%
Race and Hispanic originClosest available Census detail is shown by component county for this multi-county MSA. The county values are not averaged into a synthetic MSA estimate. Hispanic or Latino may be of any race.
Riverside CountyHispanic or Latino 53.0%White, non-Hispanic 29.2%Asian alone 8.8%Black alone 7.7%Two or more races 6.6%American Indian / Alaska Native alone 4.9%Native Hawaiian / Pacific Islander alone 0.5%
San Bernardino CountyHispanic or Latino 56.9%White, non-Hispanic 22.6%Asian alone 10.6%Black alone 9.5%Two or more races 6.2%American Indian / Alaska Native alone 5.3%Native Hawaiian / Pacific Islander alone 0.5%
Median household income$89,662
Below poverty level11.9%
Rent-burdened households59.0%
Average commute33.2 min
Living-wage benchmark$28.26/hour1 adult · 0 children · Riverside-San Bernardino-Ontario MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Sep. 2026

Inland Empire job growth is concentrated in health care

Source ↗
2026

Riverside County is pushing beyond warehouse-led growth

Source ↗
May 6, 2026

S&E Gourmet Cuts includes San Bernardino in a 338-job two-site food-manufacturing expansion

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Sacramento-Roseville-Folsom MSA

In Sacramento, government is not just part of the economy. It is one of the industries that defines it.

The population is up 3.3% from the 2020 estimates base, and unemployment was 5.2% in August 2026. Median rent is $1,819, and 56.5% of renters spend at least 30% of their income on housing.

Public administration and capital-region government account for about 147,008 jobs, or 13.5% of the jobs counted locally. That work is about 2.7 times as concentrated here as it is statewide. Health care is even larger, with about 202,351 jobs.

Sacramento is also pairing layoff response with a new energy-storage hiring pipeline. That is a useful example of workers moving from an employer in decline toward a growing advanced-manufacturing operation.

The big question: How can the region make public-sector and emerging-industry careers easier to understand and enter?

Population change+3.3%2020 estimates base to 2025
Unemployment5.2%August 2026 · California 5.4%
Age 65+16.7%share of residents
Median rent$1,8192020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Public administration & capital-region government

147,008covered jobs 13.5%job share 2.71×location quotient +0.9%1-year change $115,820average annual pay
Additional industry lens

Health Care and Social Assistance

202,351covered jobs 18.6%job share 1.05×location quotient +5.9%1-year change $78,542average annual pay
Additional industry lens

Construction

74,955covered jobs 6.9%job share 1.39×location quotient -2.2%1-year change $91,478average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population2,477,274
Working age 25–6452.1%
Bachelor degree+37.0%
Foreign born19.5%
Language other than English29.3%
With a disability12.7%
Race and Hispanic originClosest available Census detail is shown by component county for this multi-county MSA. The county values are not averaged into a synthetic MSA estimate. Hispanic or Latino may be of any race.
El Dorado CountyWhite, non-Hispanic 72.2%Hispanic or Latino 15.5%Two or more races 6.7%Asian alone 5.9%American Indian / Alaska Native alone 1.7%Black alone 1.1%Native Hawaiian / Pacific Islander alone 0.2%
Placer CountyWhite, non-Hispanic 63.4%Hispanic or Latino 16.7%Asian alone 11.6%Two or more races 8.0%Black alone 2.4%American Indian / Alaska Native alone 1.6%Native Hawaiian / Pacific Islander alone 0.4%
Sacramento CountyWhite, non-Hispanic 38.3%Hispanic or Latino 25.0%Asian alone 20.5%Black alone 10.1%Two or more races 9.2%American Indian / Alaska Native alone 2.7%Native Hawaiian / Pacific Islander alone 1.4%
Yolo CountyWhite, non-Hispanic 41.2%Hispanic or Latino 33.4%Asian alone 16.6%Two or more races 8.8%Black alone 3.7%American Indian / Alaska Native alone 3.4%Native Hawaiian / Pacific Islander alone 0.7%
Median household income$97,188
Below poverty level11.5%
Rent-burdened households56.5%
Average commute27.1 min
Living-wage benchmark$28.89/hour1 adult · 0 children · Sacramento-Roseville-Folsom MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jul. 27, 2026
2026

Kratos plans 80–100 engineering and manufacturing jobs in Folsom

Source ↗

Sacramento is pairing layoff response with a new energy-storage hiring pipeline

Source ↗
Aug. 14, 2026

Bosch is expanding semiconductor workforce training in Roseville

Source ↗
Jun. 19, 2026

Kaiser is advancing a major Folsom medical-campus expansion

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Salinas MSA

Salinas is one of the clearest examples of an economy shaped by a single major industry: agriculture.

The population is down 1.7% from the 2020 estimates base, and unemployment was 5.7% in August 2026. A single adult needs about $33.44 an hour to cover basic costs, according to MIT.

Specialty crops and agricultural technology account for about 52,384 jobs, or 26.4% of the jobs counted locally. That work is more than 12 times as concentrated here as it is statewide. Health care adds about 25,376 jobs, and education is another large employer.

A new Laborers pre-apprenticeship program is also opening a path into construction. That gives residents another route from short-term training into apprenticeship and higher-wage work.

The big question: Can the region create more technical and higher-paying career steps while keeping the workers and knowledge that make its farm economy possible?

Population change-1.7%2020 estimates base to 2025
Unemployment5.7%August 2026 · California 5.4%
Age 65+14.9%share of residents
Median rent$2,0552020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Specialty crop agriculture & agtech

52,384covered jobs 26.4%job share 12.22×location quotient -5.7%1-year change $49,142average annual pay
Additional industry lens

Health Care and Social Assistance

25,376covered jobs 12.8%job share 0.73×location quotient +4.2%1-year change $78,096average annual pay
Additional industry lens

Educational Services

16,431covered jobs 8.3%job share 0.96×location quotient +1.9%1-year change $73,163average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population433,729
Working age 25–6449.4%
Bachelor degree+28.2%
Foreign born29.6%
Language other than English56.3%
With a disability9.3%
Race and Hispanic originHispanic or Latino 62.9%White, non-Hispanic 25.6%Asian alone 7.3%American Indian / Alaska Native alone 7.3%Two or more races 6.7%Black alone 3.5%Native Hawaiian / Pacific Islander alone 0.7%Census county composition shown while the direct MSA ACS row loads.
Median household income$97,230
Below poverty level12.7%
Rent-burdened households55.6%
Average commute25.4 min
Living-wage benchmark$33.44/hour1 adult · 0 children · Salinas MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

2026
Jun. 22, 2026
Jul. 22, 2026

Hartnell is building a new advanced-diesel training facility in Soledad

Source ↗

Amazon's 3.2-million-square-foot Salinas robotics fulfillment center is nearing completion

Source ↗

A new Laborers pre-apprenticeship pathway expands construction access

Source ↗
Mar. 17, 2026

Reservoir Farms opens a commercial-scale testing hub for specialty-crop agtech

Source ↗
Aug. 21, 2026

Natividad is expanding and modernizing its Salinas emergency department

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
San Diego-Chula Vista-Carlsbad MSA

San Diego’s economy is being reshaped by growth in defense, life sciences, and advanced technology.

The population is down 0.5% from the 2020 estimates base, and unemployment was 4.9% in August 2026. A single adult needs about $32.88 an hour to cover basic costs, according to MIT.

Research, engineering, and innovation account for about 149,336 jobs, or 9.7% of the jobs counted locally. Construction adds about 89,591 jobs, and health care is another major part of the economy.

In August 2026, Fleet Readiness Center Southwest recruited for more than 200 positions tied to aviation maintenance, engineering, and military readiness. In September, a city-led trade mission targeted investment in life sciences, semiconductors, artificial intelligence, defense and maritime technology, and fusion energy.

The big question: Will San Diego create clear entry points into its innovation economy for people who do not already know how to get into those fields?

Population change-0.5%2020 estimates base to 2025
Unemployment4.9%August 2026 · California 5.4%
Age 65+15.4%share of residents
Median rent$2,2462020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Research, engineering & innovation

149,336covered jobs 9.7%job share 1.26×location quotient -0.9%1-year change $155,723average annual pay
Additional industry lens

Construction

89,591covered jobs 5.8%job share 1.18×location quotient -1.5%1-year change $88,047average annual pay
Additional industry lens

Health Care and Social Assistance

255,977covered jobs 16.7%job share 0.95×location quotient +4.2%1-year change $71,743average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population3,282,248
Working age 25–6454.0%
Bachelor degree+43.2%
Foreign born22.8%
Language other than English37.3%
With a disability11.1%
Race and Hispanic originWhite, non-Hispanic 41.3%Hispanic or Latino 35.7%Asian alone 14.1%Two or more races 7.4%Black alone 5.5%American Indian / Alaska Native alone 3.2%Native Hawaiian / Pacific Islander alone 0.6%Census county composition shown while the direct MSA ACS row loads.
Median household income$106,268
Below poverty level10.3%
Rent-burdened households57.8%
Average commute25.5 min
Living-wage benchmark$32.88/hour1 adult · 0 children · San Diego-Chula Vista-Carlsbad MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Aug. 28, 2026

Fleet Readiness Center Southwest is recruiting for more than 200 San Diego positions

Source ↗
Sep. 8, 2026

San Diego is pursuing new investment across life sciences, AI, defense, maritime technology, and fusion

Source ↗
Feb. 6, 2026

Novartis breaks ground on a San Diego biomedical research center expected to house about 1,000 employees

Source ↗
Sep. 15, 2026

Sapporo plans to close the Escondido Stone production facility, affecting about 220 workers

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
San Francisco-Oakland-Fremont MSA

San Francisco-Oakland-Fremont remains a technology powerhouse, even as layoffs reshape parts of its job market.

The population is down 2.6% from the 2020 estimates base, and unemployment was 4.6% in August 2026. Median rent is $2,474, and 48.2% of renters spend at least 30% of their income on housing.

Technology, artificial intelligence, and professional services account for about 301,829 jobs, or 12.7% of the jobs counted locally. That work is about 1.7 times as concentrated here as it is statewide. Finance adds about 84,526 jobs, and information is another important industry.

Uber plans hundreds of San Francisco layoffs. For experienced workers, the answer may not be starting over. Many will need help showing how the skills they already have fit into a job market that is changing quickly.

The big question: How can workers move quickly when technology changes the value of jobs that once looked stable?

Population change-2.6%2020 estimates base to 2025
Unemployment4.6%August 2026 · California 5.4%
Age 65+17.1%share of residents
Median rent$2,4742020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Technology, AI & professional services

301,829covered jobs 12.7%job share 1.65×location quotient -5.1%1-year change $266,628average annual pay
Additional industry lens

Finance and Insurance

84,526covered jobs 3.6%job share 1.31×location quotient -5.1%1-year change $317,106average annual pay
Additional industry lens

Information

123,458covered jobs 5.2%job share 1.76×location quotient +0.4%1-year change $507,590average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population4,630,041
Working age 25–6456.1%
Bachelor degree+52.9%
Foreign born31.9%
Language other than English42.6%
With a disability10.6%
Race and Hispanic originClosest available Census detail is shown by component county for this multi-county MSA. The county values are not averaged into a synthetic MSA estimate. Hispanic or Latino may be of any race.
Alameda CountyAsian alone 36.3%White, non-Hispanic 25.9%Hispanic or Latino 23.8%Black alone 9.8%Two or more races 7.3%American Indian / Alaska Native alone 3.0%Native Hawaiian / Pacific Islander alone 1.0%
Contra Costa CountyWhite, non-Hispanic 35.9%Hispanic or Latino 28.7%Asian alone 22.3%Black alone 9.1%Two or more races 8.1%American Indian / Alaska Native alone 2.9%Native Hawaiian / Pacific Islander alone 0.7%
Marin CountyWhite, non-Hispanic 65.2%Hispanic or Latino 20.5%Asian alone 7.4%Two or more races 4.4%Black alone 2.9%American Indian / Alaska Native alone 1.3%Native Hawaiian / Pacific Islander alone 0.3%
San Francisco CountyWhite, non-Hispanic 36.6%Asian alone 36.3%Hispanic or Latino 17.3%Black alone 5.7%Two or more races 5.1%American Indian / Alaska Native alone 1.0%Native Hawaiian / Pacific Islander alone 0.4%
San Mateo CountyAsian alone 34.4%White, non-Hispanic 33.6%Hispanic or Latino 25.2%Two or more races 6.5%American Indian / Alaska Native alone 2.7%Black alone 2.6%Native Hawaiian / Pacific Islander alone 1.3%
Median household income$136,027
Below poverty level8.9%
Rent-burdened households48.2%
Average commute31.0 min
Living-wage benchmark$33.71/hour1 adult · 0 children · San Francisco-Oakland-Fremont MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Sep. 2026

Uber plans hundreds of San Francisco layoffs

Source ↗
May 12, 2026

AI growth is reshaping office demand even as the broader tech workforce remains smaller than its peak

Source ↗
Jun. 22, 2026

ElevenLabs plans 173 AI jobs in San Francisco

Source ↗
Feb. 24, 2026

Mach Industries has opened a defense-tech engineering hub in San Francisco

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
San Jose-Sunnyvale-Santa Clara MSA

San Jose is a place where innovation can create new jobs and disrupt old ones at the same time.

The population is down 0.8% from the 2020 estimates base, and unemployment was 4.3% in August 2026. Median rent is $2,840, and 45.1% of renters spend at least 30% of their income on housing.

Technology research, development, and artificial intelligence account for about 154,944 jobs, or 13.6% of the jobs counted locally. That work is about 1.8 times as concentrated here as it is statewide. Health care is even larger, with about 174,954 jobs.

Lanteris Space plans to expand satellite manufacturing in San Jose. That could create demand not only for engineers, but also for production, quality, and technician jobs.

The big question: Can the region help workers move fast enough when new technology changes the skills employers need?

Population change-0.8%2020 estimates base to 2025
Unemployment4.3%August 2026 · California 5.4%
Age 65+14.8%share of residents
Median rent$2,8402020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Technology R&D & AI

154,944covered jobs 13.6%job share 1.77×location quotient -3.3%1-year change $316,406average annual pay
Additional industry lens

Health Care and Social Assistance

174,954covered jobs 15.4%job share 0.87×location quotient +4.3%1-year change $93,030average annual pay
Additional industry lens

Management of Companies and Enterprises

59,093covered jobs 5.2%job share 3.26×location quotient -1.8%1-year change $473,789average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population1,984,473
Working age 25–6455.8%
Bachelor degree+55.4%
Foreign born40.8%
Language other than English54.8%
With a disability9.1%
Race and Hispanic originClosest available Census detail is shown by component county for this multi-county MSA. The county values are not averaged into a synthetic MSA estimate. Hispanic or Latino may be of any race.
Santa Clara CountyAsian alone 44.0%White, non-Hispanic 25.6%Hispanic or Latino 24.9%Two or more races 5.6%Black alone 2.8%American Indian / Alaska Native alone 2.7%Native Hawaiian / Pacific Islander alone 0.5%
San Benito CountyHispanic or Latino 63.7%White, non-Hispanic 26.8%Two or more races 6.9%Asian alone 6.8%American Indian / Alaska Native alone 6.6%Black alone 2.3%Native Hawaiian / Pacific Islander alone 0.5%
Median household income$162,111
Below poverty level7.1%
Rent-burdened households45.1%
Average commute26.6 min
Living-wage benchmark$37.93/hour1 adult · 0 children · San Jose-Sunnyvale-Santa Clara MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jun. 5, 2026
Mar. 23, 2026

Infinera is investing more than $240 million in San Jose semiconductor manufacturing and adding 125–175 jobs

Source ↗

Lanteris Space plans to expand satellite manufacturing in San Jose

Source ↗
May 6, 2026

Samsung plans a 400-job semiconductor R&D expansion in San Jose

Source ↗
Sep. 17, 2026

Oracle is cutting 99 Santa Clara jobs in another Bay Area restructuring

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
San Luis Obispo-Paso Robles MSA

San Luis Obispo has relatively low unemployment, so the challenge is often finding enough workers rather than finding enough jobs.

The population is essentially unchanged from the 2020 estimates base, 22.1% of residents are 65 or older, and unemployment was 4.7% in August 2026. A single adult needs about $29.72 an hour to cover basic costs, according to MIT.

Agriculture, wine, and specialty crops account for about 5,234 jobs, or 4.3% of the jobs counted locally. That work is about twice as concentrated here as it is statewide. Health care is much larger, with about 18,940 jobs, and construction is another important employer.

Local workforce staff report 25 Rapid Responses and 22 closures. So even in a low-unemployment market, business closures are creating a steady need to help workers move into new jobs.

The big question: When workers are scarce, what will make people choose these jobs and stay in them: pay, schedules, housing, career growth, or all four?

Population change0.0%2020 estimates base to 2025
Unemployment4.7%August 2026 · California 5.4%
Age 65+22.1%share of residents
Median rent$1,9922020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Agriculture, wine & specialty crops

5,234covered jobs 4.3%job share 1.99×location quotient -7.9%1-year change $42,007average annual pay
Additional industry lens

Health Care and Social Assistance

18,940covered jobs 15.6%job share 0.88×location quotient +5.3%1-year change $64,748average annual pay
Additional industry lens

Construction

8,660covered jobs 7.1%job share 1.44×location quotient -1.9%1-year change $84,455average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population282,367
Working age 25–6445.5%
Bachelor degree+39.8%
Foreign born9.9%
Language other than English17.5%
With a disability13.3%
Race and Hispanic originWhite, non-Hispanic 63.3%Hispanic or Latino 26.4%Two or more races 6.2%Asian alone 4.9%American Indian / Alaska Native alone 2.6%Black alone 1.9%Native Hawaiian / Pacific Islander alone 0.2%Census county composition shown while the direct MSA ACS row loads.
Median household income$97,446
Below poverty level12.9%
Rent-burdened households57.5%
Average commute22.3 min
Living-wage benchmark$29.72/hour1 adult · 0 children · San Luis Obispo-Paso Robles MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jun. 2026

San Luis Obispo workforce staff report 25 Rapid Responses and 22 closures

Source ↗
Aug. 26, 2026

Space Vandenberg completes its first paid student internship cohort

Source ↗
2026

San Luis Obispo County is building a 26-bed behavioral-health facility in Paso Robles

Source ↗
Jul. 2026

Zone 5 is expanding defense manufacturing to Paso Robles

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Santa Cruz-Watsonville MSA

Santa Cruz-Watsonville has plenty of jobs, but it is getting harder for workers to build a life here.

The region has 4.9% fewer residents than its 2020 population base, and nearly one in five residents is 65 or older. Unemployment was 5.3% in August 2026, close to the statewide rate. A single adult needs about $42.98 an hour to cover basic living costs, according to MIT.

Health care is one of the area’s biggest sources of jobs, with about 18,294 workers in the local data. Agriculture and food production remain unusually important too, accounting for about 7,836 jobs, or 7.5% of the jobs counted locally. That work is about 3.5 times as concentrated here as it is statewide.

A nursing shortage recently forced Watsonville Community Hospital to temporarily close its neonatal intensive care unit. That is more than a hiring problem. It shows what can happen when an area needs skilled workers but those workers cannot easily train, live, and stay nearby.

The big question: Can Santa Cruz County create good jobs that people can actually afford to stay here and do?

Population change-4.9%2020 estimates base to 2025
Unemployment5.3%August 2026 · California 5.4%
Age 65+19.0%share of residents
Median rent$2,2642020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Agriculture & food production

7,836covered jobs 7.5%job share 3.47×location quotient +5.3%1-year change $45,651average annual pay
Additional industry lens

Health Care and Social Assistance

18,294covered jobs 17.5%job share 1.00×location quotient +3.9%1-year change $77,731average annual pay
Additional industry lens

Educational Services

12,868covered jobs 12.3%job share 1.42×location quotient -1.4%1-year change $76,672average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population258,852
Working age 25–6448.6%
Bachelor degree+43.9%
Foreign born18.0%
Language other than English33.6%
With a disability11.5%
Race and Hispanic originWhite, non-Hispanic 53.3%Hispanic or Latino 35.8%Two or more races 6.9%Asian alone 5.8%American Indian / Alaska Native alone 3.6%Black alone 1.9%Native Hawaiian / Pacific Islander alone 0.3%Census county composition shown while the direct MSA ACS row loads.
Median household income$111,093
Below poverty level11.6%
Rent-burdened households51.7%
Average commute25.7 min
Living-wage benchmark$42.98/hour1 adult · 0 children · Santa Cruz-Watsonville MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Sep. 1, 2026

Nursing shortages temporarily close Watsonville hospital's NICU

Source ↗
May 2026

Santa Cruz County is eliminating 57.88 vacant funded positions under its hiring freeze, not laying off employees

Source ↗
Jun. 30, 2026

Sutter opens a new Freedom Care Center serving Watsonville and South County

Source ↗
May 6, 2026

Heron Power expands grid manufacturing across Scotts Valley and Morgan Hill

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Santa Maria-Santa Barbara MSA

Santa Maria-Santa Barbara combines a high-cost coast with an economy that still depends heavily on farm work.

The population is down 1.4% from the 2020 estimates base, and unemployment was 4.6% in August 2026. A single adult needs about $35.78 an hour to cover basic costs, according to MIT.

Specialty crop agriculture accounts for about 28,972 jobs, or 13.5% of the jobs counted locally. That work is more than six times as concentrated here as it is statewide. Health care is slightly larger, with about 31,593 jobs, and education is another major employer.

Santa Barbara County budget cuts include dozens of layoffs. Those changes affect both public employees and the services many workers and families rely on.

The big question: Can jobs, housing, transportation, and new technology improve together instead of pulling the local workforce in different directions?

Population change-1.4%2020 estimates base to 2025
Unemployment4.6%August 2026 · California 5.4%
Age 65+16.6%share of residents
Median rent$2,1312020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Specialty crop agriculture

28,972covered jobs 13.5%job share 6.24×location quotient -2.2%1-year change $42,561average annual pay
Additional industry lens

Health Care and Social Assistance

31,593covered jobs 14.7%job share 0.84×location quotient +3.6%1-year change $72,197average annual pay
Additional industry lens

Educational Services

21,500covered jobs 10.0%job share 1.16×location quotient +1.5%1-year change $76,660average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population442,065
Working age 25–6446.2%
Bachelor degree+36.8%
Foreign born22.2%
Language other than English40.5%
With a disability11.3%
Race and Hispanic originHispanic or Latino 49.5%White, non-Hispanic 39.3%Asian alone 7.0%Two or more races 6.4%American Indian / Alaska Native alone 5.0%Black alone 2.3%Native Hawaiian / Pacific Islander alone 0.3%Census county composition shown while the direct MSA ACS row loads.
Median household income$98,161
Below poverty level14.7%
Rent-burdened households57.8%
Average commute20.8 min
Living-wage benchmark$35.78/hour1 adult · 0 children · Santa Maria-Santa Barbara MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jun. 17, 2026
Aug. 2026

Hardy Diagnostics is expanding its Santa Maria manufacturing and warehouse footprint

Source ↗

Santa Barbara County budget cuts include dozens of layoffs

Source ↗
Aug. 26, 2026

Space Vandenberg is building a regional aerospace talent pipeline

Source ↗
Jul. 29, 2026

Vandenberg is preparing for a higher launch cadence with major infrastructure modernization

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Santa Rosa-Petaluma MSA

Santa Rosa-Petaluma is getting older, which means the region will need more care workers in a place where living costs are already high.

The population is down 0.5% from the 2020 estimates base, and 21.5% of residents are 65 or older. Unemployment was 4.5% in August 2026. A single adult needs about $31.30 an hour to cover basic costs, according to MIT.

Health care and regional care systems account for about 36,674 jobs, or 17.8% of the jobs counted locally. Construction adds about 16,182 jobs, and agriculture is another important part of the economy.

Amy’s Kitchen plans to close its Santa Rosa factory, affecting about 260 jobs. That creates an immediate need to help production workers carry their skills into other employers.

The big question: Can the region create care jobs with enough pay and career growth that workers can afford to stay?

Population change-0.5%2020 estimates base to 2025
Unemployment4.5%August 2026 · California 5.4%
Age 65+21.5%share of residents
Median rent$2,1582020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · Local & regional signals
Outside context

What could change the picture?

These are California and global forces with a plausible path into Santa Rosa-Petaluma. They help explain the local signals, but they are not local forecasts.

CaliforniaNow

Care demand is not just local.

California education and health services added 131,500 jobs over the year through August 2026. Santa Rosa-Petaluma is also older than the state overall, and health care already represents a large share of local employment.

Why it reaches hereStatewide care-economy growth can reinforce local demand for clinical, diagnostic, home-care, and support workers. It does not by itself prove a local shortage.
California EDD source ↗
CaliforniaNow

Local manufacturing is moving against a softer statewide backdrop.

California manufacturing employment was 10,100 jobs below its year-earlier level in August. At the same time, Santa Rosa has new cleanroom capacity at SMC and active semiconductor hiring at Keysight.

Why it reaches hereThe contrast suggests local advanced-manufacturing niches may be behaving differently from the broader state cycle.
California EDD source ↗
Global6–18 months

Global chip demand gives Keysight’s local hiring a larger backdrop.

Worldwide semiconductor sales continued rising sharply in July 2026 as AI-related investment accelerated.

Why it reaches hereStronger chip demand can flow into testing, instrumentation, equipment, cleanroom, and R&D work in Santa Rosa. It does not guarantee that local hiring will continue.
Semiconductor Industry Association source ↗

Context forces are selected from the Workforce Wonkery Context Library using an explicit local transmission test.

Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Health care & regional care systems

36,674covered jobs 17.8%job share 1.01×location quotient +5.6%1-year change $77,344average annual pay
Additional industry lens

Construction

16,182covered jobs 7.8%job share 1.58×location quotient -1.6%1-year change $88,827average annual pay
Additional industry lens

Agriculture, Forestry, Fishing and Hunting

5,698covered jobs 2.8%job share 1.28×location quotient -7.9%1-year change $52,973average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population486,444
Working age 25–6451.6%
Bachelor degree+38.5%
Foreign born16.8%
Language other than English27.0%
With a disability12.6%
Race and Hispanic originWhite, non-Hispanic 56.3%Hispanic or Latino 31.6%Two or more races 6.8%Asian alone 5.8%American Indian / Alaska Native alone 4.2%Black alone 2.3%Native Hawaiian / Pacific Islander alone 0.5%Census county composition shown while the direct MSA ACS row loads.
Median household income$104,674
Below poverty level8.9%
Rent-burdened households54.8%
Average commute25.1 min
Living-wage benchmark$31.30/hour1 adult · 0 children · Santa Rosa-Petaluma MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Sep. 18, 2026

Amy's Kitchen will close its Santa Rosa factory

Source ↗
2026

Sonoma County agriculture is facing a broader restructuring

Source ↗
Jun. 11, 2026

A $5 million gift is establishing a new advanced imaging center in Santa Rosa

Source ↗
Feb. 2026

SMC has expanded medical-device cleanroom capacity in Santa Rosa

Source ↗
Sep. 23, 2026

Keysight is hiring across semiconductor fabrication and R&D in Santa Rosa

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Stockton-Lodi MSA

Stockton-Lodi has more people looking for work than the Bay Area, but employers can still have trouble finding workers with the right skills.

The population is up 5.7% from the 2020 estimates base, and unemployment was 6.5% in August 2026. A single adult needs about $26.03 an hour to cover basic costs, according to MIT.

Health care and clinical work account for about 44,332 jobs, or 15.3% of the jobs counted locally. Education adds about 28,709 jobs, and agriculture is another important part of the economy.

Two San Joaquin County employers plan more than 250 layoffs, including jobs tied to construction support and traffic management. That creates a near-term need to help affected workers move into other employers.

The big question: How can the region turn available workers into qualified workers without sending them through long, expensive training for jobs employers need filled now?

Population change+5.7%2020 estimates base to 2025
Unemployment6.5%August 2026 · California 5.4%
Age 65+13.5%share of residents
Median rent$1,7342020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Health care & clinical workforce

44,332covered jobs 15.3%job share 0.87×location quotient +6.4%1-year change $65,992average annual pay
Additional industry lens

Educational Services

28,709covered jobs 9.9%job share 1.14×location quotient +5.5%1-year change $66,541average annual pay
Additional industry lens

Agriculture, Forestry, Fishing and Hunting

13,193covered jobs 4.5%job share 2.10×location quotient -7.1%1-year change $47,534average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population823,815
Working age 25–6450.9%
Bachelor degree+22.8%
Foreign born25.2%
Language other than English43.0%
With a disability12.6%
Race and Hispanic originHispanic or Latino 43.5%White, non-Hispanic 23.8%Asian alone 22.3%Black alone 8.3%Two or more races 8.0%American Indian / Alaska Native alone 4.5%Native Hawaiian / Pacific Islander alone 0.9%Census county composition shown while the direct MSA ACS row loads.
Median household income$92,179
Below poverty level12.4%
Rent-burdened households53.9%
Average commute34.1 min
Living-wage benchmark$26.03/hour1 adult · 0 children · Stockton-Lodi MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Sep. 4, 2026

Two San Joaquin County employers plan more than 250 layoffs

Source ↗
Aug. 26, 2026

San Joaquin General Hospital is struggling to fill technical health roles

Source ↗
Jul. 6, 2026

Medline adds major distribution capacity in Tracy and Stockton after the June fire

Source ↗
Sep. 22, 2026

Tesla's Lathrop Megafactory is actively hiring across utility-scale battery production

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Vallejo MSA

Vallejo is part of the Bay Area, but its economy looks very different from San Francisco or San Jose.

The population is up 0.4% from the 2020 estimates base, and unemployment was 5.4% in August 2026. A single adult needs about $27.87 an hour to cover basic costs, according to MIT.

Health care and regional medical services account for about 31,982 jobs, or 22.2% of the jobs counted locally. Construction adds about 11,202 jobs, and education is another major employer.

State funding is supporting workers affected by major Solano County closures. Those closures touch manufacturing, maritime work, logistics, maintenance, and supplier businesses at the same time.

The big question: Should the region focus less on chasing the Bay Area’s hottest industry and more on strengthening the durable careers already connected to local workers?

Population change+0.4%2020 estimates base to 2025
Unemployment5.4%August 2026 · California 5.4%
Age 65+17.4%share of residents
Median rent$2,1632020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Health care & regional medical services

31,982covered jobs 22.2%job share 1.26×location quotient +3.2%1-year change $81,811average annual pay
Additional industry lens

Construction

11,202covered jobs 7.8%job share 1.57×location quotient +0.6%1-year change $105,078average annual pay
Additional industry lens

Educational Services

11,476covered jobs 8.0%job share 0.92×location quotient +3.6%1-year change $65,187average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population455,376
Working age 25–6452.4%
Bachelor degree+28.8%
Foreign born20.8%
Language other than English31.5%
With a disability13.5%
Race and Hispanic originHispanic or Latino 31.8%White, non-Hispanic 30.9%Asian alone 18.2%Black alone 13.9%Two or more races 10.0%American Indian / Alaska Native alone 3.2%Native Hawaiian / Pacific Islander alone 1.1%Census county composition shown while the direct MSA ACS row loads.
Median household income$100,401
Below poverty level10.0%
Rent-burdened households60.2%
Average commute31.0 min
Living-wage benchmark$27.87/hour1 adult · 0 children · Vallejo MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Mar. 6, 2026
Feb. 24, 2026

Ferrara is eliminating 69 Fairfield corporate jobs while keeping Jelly Belly production open

Source ↗

State funds worker response after major Solano County closures

Source ↗
Aug. 26, 2026

Shipbuilding investment is creating a new workforce-development opportunity around Mare Island

Source ↗
Mar. 13, 2026

Solano County is expanding behavioral-health infrastructure across Fairfield and Vallejo

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Visalia MSA

Visalia has double-digit unemployment and one of California’s largest farm economies, which is also changing quickly.

The population is up 2.5% from the 2020 estimates base, and unemployment was 10.4% in August 2026. A single adult needs about $24.46 an hour to cover basic costs, according to MIT.

Agriculture, food production, and agricultural technology account for about 33,183 jobs, or 19.0% of the jobs counted locally. That work is nearly nine times as concentrated here as it is statewide. Government adds about 8,466 jobs, and health care is another major employer.

Transportation and youth-service employers in the Visalia area have cut more than 200 jobs. That shows that recent pressure is not limited to one industry.

The big question: Can new agricultural technology create clearer steps from seasonal and lower-wage work into jobs with more skill, stability, and pay?

Population change+2.5%2020 estimates base to 2025
Unemployment10.4%August 2026 · California 5.4%
Age 65+11.9%share of residents
Median rent$1,2802020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · MIT Living Wage · EDD occupation projections · Local & regional signals
Outside context

What could change the picture?

These are California, national, and global forces with a plausible path into Visalia’s agriculture and food-production economy. They are context, not local forecasts.

U.S.6–18 months

National dairy production is expected to keep growing.

USDA raised its U.S. milk-production forecasts for both 2026 and 2027, citing higher cow numbers and improved yields.

Why it reaches hereTulare County sits inside a major dairy economy. A larger national production base gives context to local value-added processing investments such as Land O’Lakes, but it does not predict plant hiring or farm profitability.
USDA source ↗
CaliforniaNow

Food manufacturing is adjusting inside a softer statewide manufacturing cycle.

California manufacturing employment remained below its year-earlier level in August 2026.

Why it reaches hereVisalia’s Ruiz Foods layoffs and new dairy-processing investment show how one regional manufacturing base can contract and upgrade at the same time.
California EDD source ↗
Global6–18 months

Global trade is supportive, but not uniformly.

The WTO’s September barometer showed agricultural raw materials and air freight above trend while container shipping was slightly softer.

Why it reaches hereA highly traded farm and food economy is exposed to changes in global demand and logistics. These readings are useful directionally, but they are not a Visalia export or hiring forecast.
World Trade Organization source ↗

Context forces are selected from the Workforce Wonkery Context Library using an explicit local transmission test.

Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Agriculture, food production & agtech

33,183covered jobs 19.0%job share 8.80×location quotient -8.5%1-year change $40,302average annual pay
Additional industry lens

Public Administration

8,466covered jobs 4.8%job share 0.98×location quotient +7.0%1-year change $76,978average annual pay
Additional industry lens

Health Care and Social Assistance

28,878covered jobs 16.5%job share 0.94×location quotient +3.2%1-year change $54,726average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population485,146
Working age 25–6448.2%
Bachelor degree+16.6%
Foreign born22.2%
Language other than English50.2%
With a disability12.5%
Race and Hispanic originHispanic or Latino 68.2%White, non-Hispanic 24.1%American Indian / Alaska Native alone 6.5%Two or more races 5.4%Asian alone 4.9%Black alone 2.7%Native Hawaiian / Pacific Islander alone 0.3%Census county composition shown while the direct MSA ACS row loads.
Median household income$71,300
Below poverty level17.9%
Rent-burdened households50.5%
Average commute23.7 min
Living-wage benchmark$24.46/hour1 adult · 0 children · Visalia MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Jun. 9, 2026

Visalia-area transportation and youth-service employers cut more than 200 jobs

Source ↗
2026

Tulare County's Good Jobs Challenge is linking industrial training to hiring

Source ↗
Jul. 1, 2026

Kaweah Health is restoring 22 long-term subacute beds in Visalia

Source ↗
Jul. 9, 2026

Land O'Lakes is expanding high-value dairy protein production in Tulare

Source ↗
Sep. 9, 2026

Ruiz Foods is cutting 176 jobs at its Dinuba plant while keeping the facility operating

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.
← Change marketCalifornia Labor Market Profile
The Story
Yuba City MSA

Yuba City shows how much public institutions can matter to a local economy.

The population is up 3.5% from the 2020 estimates base, and unemployment was 7.1% in August 2026. Median rent is $1,386, and 53.5% of renters spend at least 30% of their income on housing.

Public service, defense, and government account for about 4,950 jobs, or 9.2% of the jobs counted locally. That work is about 1.9 times as concentrated here as it is statewide. Education adds about 6,453 jobs, and health care is another major employer.

Sutter County reports that some critical public-service jobs remain hard to fill, including behavioral-health roles. Those vacancies can affect both the workers who might fill them and the residents who depend on the services.

The big question: How can more residents get the credentials, clearances, and connections needed to enter these stable public-service careers?

Population change+3.5%2020 estimates base to 2025
Unemployment7.1%August 2026 · California 5.4%
Age 65+14.9%share of residents
Median rent$1,3862020–2024 ACS
Sources: California EDD · U.S. Census Bureau · BLS QCEW · Local & regional signals
Industries shaping the market

Three industries that help explain the market.

These lenses combine scale, specialization, direction, and pay. They are evidence for discussion, not automatic priorities.

Featured industry

Public service, defense & government

4,950covered jobs 9.2%job share 1.85×location quotient -0.4%1-year change $94,940average annual pay
Additional industry lens

Educational Services

6,453covered jobs 12.0%job share 1.38×location quotient +3.4%1-year change $65,502average annual pay
Additional industry lens

Health Care and Social Assistance

5,885covered jobs 10.9%job share 0.62×location quotient +6.4%1-year change $59,275average annual pay
People & Cost of Living

Who lives here, and what does it cost to get by?

Population187,478
Working age 25–6450.0%
Bachelor degree+19.5%
Foreign born17.6%
Language other than English31.6%
With a disability15.8%
Race and Hispanic originClosest available Census detail is shown by component county for this multi-county MSA. The county values are not averaged into a synthetic MSA estimate. Hispanic or Latino may be of any race.
Sutter CountyWhite, non-Hispanic 37.7%Hispanic or Latino 34.3%Asian alone 20.8%Two or more races 8.1%American Indian / Alaska Native alone 4.1%Black alone 2.7%Native Hawaiian / Pacific Islander alone 0.5%
Yuba CountyWhite, non-Hispanic 44.7%Hispanic or Latino 33.5%Two or more races 10.5%Asian alone 9.9%Black alone 5.4%American Indian / Alaska Native alone 4.2%Native Hawaiian / Pacific Islander alone 0.8%
Median household income$78,179
Below poverty level14.3%
Rent-burdened households53.5%
Average commute29.5 min
Living-wage benchmark$24.51/hour1 adult · 0 children · Yuba City MSAMIT Living Wage Calculator →

Sources: U.S. Census Bureau Population Estimates V2025 and American Community Survey 2020–2024 5-Year Estimates.

Where the opportunity is

Explore occupations in this labor market.

Published occupations appear here only when exact labor-market demand and wage evidence meet the Data publication gate.

Loading occupation universe…
Occupation evidence
Employment—Projected: —
Projected growth—Source period
Total openings—10-year openings when published
Median wage—Comparable wage evidence
Living-wage margin—Compared with the local MIT benchmark when possible.
Evidence geographySource details

Signals from the ground

What is changing now?

Sep. 2026

Sutter County reports persistent vacancies in critical public-service roles

Source ↗
Jun. 18, 2026

Beale and local partners are building a counter-drone innovation network

Source ↗
Sep. 22, 2026

Yuba City has become SANY's West Coast heavy-equipment distribution hub

Source ↗
Nov. 14, 2025

Beale opens a $36.3 million operations and aircraft-maintenance complex

Source ↗
Put it to work

Use the profile to test a workforce decision.

01Validate the industry story.Ask employers and workers what the data is missing.
02Test the occupation case.Look for demand, job quality, and a realistic training pathway.
03Watch what changes.Use current signals to decide what deserves another look.